31 May 2009
Video email can add a dimension to the way you interact with your contacts, find out how

We are all used to email, you may also already be using email marketing to increase sales for your organisation. I am sure depending on what sector you are in you have varing degrees of success with email marketing.

There are lots of variables to making sure your email arrives in the proper inbox, then one it does you need to engage the audience enough to read. Video email is an alternative to traditional picture and words email marketing.

The sender either uploads a video via webcam or from a prerecorded video, that video is then processed by an online application such as vMessage.net and arrives with the recipient as a simple link which then loads the video from an online server.

Youtube has popularised the upload and online distribution of video online, the issues with services like YouTube are that your product can be shown on the same page as competitiors. Services such as vMessage allow you to broadcast your brand.

Video email is a cost effective alternative to television advertising and offers greater tracking and feedback on viewing figures. With broadband usage on rapid increase together with fast mobile networks, it looks like the age of video email has arrived.