Google and SEO - a brief overview

3 July 2009
A brief overview of the fundamentals.

New website customers are rarely aware of the importance SEO or 'Search Engine Optimisation', and the many straightforward methods that can be applied to improve your search engine rank. SEO is almost synonymous 'being first on Google'. Your designer needs to understand what Google wants, so your target audience reach your website more frequently.

For truly effective and sustained improvement in search rank, a designer needs to build websites that google loves from the ground up . It's really important that new website structure not only provides a great new look and communicates well, but is also be easily indexed by search engines.

To achieve this, a website should try to adhere to the 'Holy Trinity' of web design for SEO:

01 Accessibility: standards compliance

02 Incoming links: research and marketing

03 Relevant Content: well written, keyword rich prose

Using this approach, new websites should perform extremely well in Google's ranking system, and although it's not possible to achieve 'top-rank' in all searches, a long-term and sustained campaign can really help maximise the chances of your customers finding you.