15 January 2009
Use drop-ins to feature information that your site visitors can't afford to miss! *KNOW* that they got the message!

What is a drop-in?
It's a message that drops into view on a website. Your drop-in can include graphics, text, links, a form, or anything else you like. Visitors can read your message, accept your offer, or simply dismiss the drop-in.

Why do you want a drop-in?
A drop-in puts your message front-and-center (literally), so visitors cannot miss it! Some uses for drop-ins:

MAILING LIST SIGNUPS
Would you like to see a higher subscription rate for your company's e-newsletter or e-zine? Make an enticing offer to join your list with a splashy drop-in!

ADVERTISEMENTS
Do you want to promote a specific product or your curent sale? Are you giving away a free gift with purchases this month? Use a drop-in and be sure that visitors are aware of your great offers!

ANNOUNCEMENTS
Did you get some great media coverage you'd like to share? Will your business have special hours during your peak season or offer free consultations for a limited time? Get the word out with a drop-in!

Could drop-ins become annoying to my site visitors?
Anything that invites attention over time will become a nuisance. That's why you'll want a drop-in with frequency control -- so you can specify how often the content drops in -- and timing --so you can specify when the content drops in.

Drop-ins are more suited to some businesses than others, and should be used with care. When a message in no longer timely, the drop-in should be suspended or changed, and you may have a good use for a drop-in only from time to time. But when you want to be sure your message isn't missed, a drop-in will get the job done!