10 March 2010
As I have said many times on this blog, the use of design can have a dramatic impact on a business and how well it fairs in its market place. The design council have published research that only enforces that argument:

As I have said many times on this blog, the use of design can have a dramatic impact on a business and how well it fairs in its market place. The design council have published research that only enforces that argument:

When times are tough and revenues are falling there may be a temptation for business to cut ‘discretionary’ budgets - money allocated to activities such as design, perhaps.

But design is a powerful tool in a downturn.
Our research shows that more than half of the UK’s businesses:

.... are looking to design their way out of downturn
Over half (54%) of the firms in our survey thought design would contribute to a large or great extent in helping maintain their competitive edge in the current economic climate.

.... think design is more important now
Similarly, 53% thought that design had become more important in helping the firm to achieve its business objectives over the last three years.

.... think design is integral to the economic performance of the UK
The same number agreed or strongly agreed that design is integral to the country’s future economic performance.

read the full article here

The use of design can be critical in giving you the edge over your competitors.