Core Website Design and Page Issues -Graphic Design

9 February 2010
The graphic design determines the layout of the site template (the theme) and gives the look and ‘feel’ of your website.

These includes the following concepts;

  • Navigation
  • Placement of main content
  • Colour
  • Font/text style
  • Position of logo and main graphics etc.

    A good website is one where it quick and easy to find information from the moment a customer enters the website, possibly on any page. Therefore your template must incorporate a navigation structure that is built in such a way that it easy to access the information that the customer wants within a maximum of about three clicks.

    e.g. Navigation (www.hotscot.net)

    The main pages are located on the blue bar i.e. Home, Shop Online, Contact Us etc. and directly above that is a search feature with links to the shopping basket and help section.

    The colours of the company are also replicated on the website (blue/purple/green/white). It is often advised to utilise your corporate colours and logo in the website template if possible as it helps to maintain and build your brand both offline and online

    Your website should not be confusing and a good template will not be cluttered and not change drastically from page to page. The customer should always know where the main content should be and how to get to it.

    (Example) has its navigation on the left and top of the screen with the main content (latest news, product information, buy it now buttons etc.) on the right of the screen.

    The content will change for each page but the main structure for navigation should not change much. An example of when the navigation may change is when a customer selects a product category to be taken to the next page for them to select a sub-category.

     

    • About the author

    Hotscot Pink Power Member

    Hotscot

    Article written by Robert Hawkes.

    View Company Profile

     

    Articles by this company:

    Articles within category

     

    View all articles

    blog comments powered by Disqus