13 January 2010
Most of our customers believe that SEO is one of those areas of expertise shrouded in mystery and that is why most SEO professionals who claim to be the best at what they do can cost so much. Why is it that the small business owner simply cannot obtain the same quality SEO services that the large corporations can afford, well the blame lies entirely in our community. When speaking to fellow SEO professionals, we have found most believe that sharing their secrets will devalue their services.

We are here to prove otherwise. Having been in the SEO game for many years, becoming certified, and learning what works by trial and error, we have come to the conclusion that just about anyone can be a great SEO. The reason why this can become a rather difficult undertaking is not because the information is complex, but because Google is.

Google is almost quarterly, upgrading and improving the way they generate rankings. In essence, the mathematical formula, called the Algorithm, is always evolving alongside the internet. How come you may ask, well it is simple. At the head of the pack, are the black hat marketers, whose primary mission is to spam the world and flood it with ads, so that they can convert a tiny fraction into customers.

Due to enormous volume of spam marketers, who also sometimes happen to be great Google SEO professionals, the ranking algorithm has to evolve; otherwise Google would end up listing crap for every organic search result, and would immediately begin to see fleeing searchers.

Why is Google such a giant? Well, that is simple, the results they provide for most searches, are clean of these spammed results. Can you imagine search results where none of the results actually had any relevancy? You would probably try one of the competitors, right?

So back to becoming the Best Google SEO; the tricky part is walking that fine line between doing what Google likes, without being tagged as a spamming website, and providing the relevant content that gets your website visitors turning the page on your website without leaving right away.

Even armed with all the best information about SEO, and an arsenal of tips, knowing when, how and to what degree each implementation works best, is the art. We weary of SEO professionals that won't tell you anything about how they will get you results.