Content before Contact!
Before embarking on getting a new website designed, put pen to paper, and write up a brief, before contacting a web design studio.

Ciaran Meagher, CEO, C-Me Online

The power of emotional appeals
We are all emotionally preoccupied with our own wants, needs, interests, joys, fears, hopes, expectations, and regrets. And this preoccupation creates an almost impenetrable barrier. You can't get through with logic. And you can't get through with reason. The right emotional appeal is like a hammer, smashing the glass between you and your prospect. It's the answer to the unspoken question every buyer asks before parting with one red cent: "Why would I want this?"

Ivan Lavelle, Forza

What is SEO ? Search Engine Optimisation
Basic description of Search Engine Optimisation for Beginners

Michael MacGinty MeanIT Web Design, MeanIT Web Design

What is SEO ? Search Engine Optimisation
Basic description of Search Engine Optimisation for Beginners

Michael MacGinty MeanIT Web Design, MeanIT Web Design

New Brand identity for Ferrari!
Ever wonder where an exotic Italian supercar goes in Ireland for some automotive TLC ? The answer, as we discovered is Ken Plant Ltd. - the only company in the country brave enough to shake a wrench at these four wheeled demons. Much and all as they prefer to keep things low-key and place a high value on discretion, it can’t get in the way of promoting the business.

Ivan Lavelle, Forza

Spam trigger words - top 100
The very same qualities that make email attractive to genuine advertisers also make email attractive to spammers.

Ivan Lavelle, Forza

The power of colour in marketing
Colour is one of the most powerful elements in the design of almost any piece of marketing literature one cares to mention. Why? Because colour is a form of non-verbal communication. Research has shown that colour increases brand identity, assists in memory, increases a reader’s participation in ads, and improves readership, learning, and comprehension. This is a complicated subject, worthy of an entire volume, but here we will cover just three important points about why colour choice is so important.

Ivan Lavelle, Forza

The beginners guide to sales copywriting Part 2
Words, Words, Words (A Copywriting Checklist)

Ivan Lavelle, Forza

The beginners guide to sales copywriting Part 1
Chances are, if you were sitting down for a one-to-one conversation with a prospect, you’d be able to explain yourself clearly, develop a great relationship and probably even come away with a sale. But for some reason, many of us can’t translate that ability to communicate into the written word. Copywriting, without a doubt, is the biggest stumbling block for most businesses as they try to perfect their online content and printed materials. But it doesn’t have to be. We’ve come up with a few solutions that will help your copy shine … and start producing results.

Ivan Lavelle, Forza

Most Common Email Marketing Mistakes
At Forza, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we encounter:

Ivan Lavelle, Forza

21 Buzzwords with Substance for On-line Marketers
The Internet is awash with SEO experts and marketing gurus, all plugging their vision of the on-line future. Some will be proved right, others will be spectacularly proven wrong. Amongst all predictions, these 21 buzzwords, concepts and companies keep appearing.

Dave Antrobus, Grafton media

Is the cheapest quote the best?
When looking for a quote for your next website or quote for media work, you will probably be confronted with a range of prices, high and low. Grafton Media investigates whether the cheapest quote really is the best, or whether you should bite the bullet and spend a bit more.

Dave Antrobus, Grafton media

Which payment provider/gateway?
A brief summary of payment gateway options for Irish companies wishing to sell their products online...

Paul Higgins, Nicecube Design

What are principles of Getting a Good Web Design?
If you would like a custom website, but do not know what ‘the principles of good website design’ are, you might finish with a bad website which has no search engine optimization and built by a web design company that has no website design and search engine optimization experience.

shane kavanagh, Budget Web Design Ireland

PSD Design to WordPress Themes Converting Reasons
Today WordPress is the most popular opensource Content Management System in the market or it's a great open source blogging software program which is continuously gaining popularity.

shane kavanagh, Budget Web Design Ireland

What is The Big Deal With XHTML Compliance Anyway?
So, what is the big deal anyways? The answer first lies with the question of HTML compliance: web browsers (technically referred to as User Agents within the W3C specs), are supposed to be written to support these standards when it comes to recognizing the various HTML tags and how to render them to specs.

Budget Web Design Irealnd, Budget Web Design Ireland

Design verses Sales
After a number of years working with very talented designers every now and again I have to remind them and myself why we are in this job. The gut reaction of a web designer is to create a work of art. Something that other web designers will sit back and go wow what a masterpiece... But

Peter Nicholson, Outsource Graphix Ltd

Colour Theory - An Overview
An introduction to the use of colour schemes

C-Me Online, C-Me Online

Cheap Web Design-The Pitfalls
Perform a quick Google search for “web design” in your area and inevitably some of the search results that come back will include that tempting word “cheap”. But have you ever asked yourself, what does cheap mean?

Wil Brown, Gravitational FX Web Design

Marketing in a recession - 20 tips
How is your company positioned to survive the recession? It’s the survival of the fittest right now and companies who adapt to this new reality the quickest will be able to face the turbulent times ahead. Forza have compiled 20 common sense marketing tips to help you up your game.

I.Lavelle, Forza