Becky

Elyse

Fil

Nik

Paul

WWDC: What's your name and position in the company?
The Write Imprint: ”Anita Hamilton, I'm the owner/founder of The Write Imprint. I provide hands-on project management, marketing & copywriting skills to clients.”

WWDC: Describe your company in 5 words.
The Write Imprint: ”Customer-focused, professional, creative, flexible, committed.”

WWDC: What's your business philosophy?
The Write Imprint: ”Our pride & pleasure comes from helping our clients be successful in growing their business, knowing that our marketing, design, copywriting, web development , and/or SEO skills helped them achieve their goals. We treat our customers like friends...and in most cases, that's what they become once we work with them!”

WWDC: Describe your office environment.
The Write Imprint: ”Relaxed, flexible.”

WWDC: Describe how your team interact and work together.
The Write Imprint: ”We communicate by phone and email a lot since we are a virtual team. However we do get together face to face as well....everyone understands the value the other person brings to the team and we try to support the other person & give them what they need to get the job done right the first time.”

WWDC: What makes you different from other web design companies?
The Write Imprint: ”Our customer focus and availability, as well as price. Many other web design companies only want to communicate with customers by email....we advertise our phone number on our website, and we prioritize customer communications. As far as price, we're very competitive on price for custom designed CMS websites. ”

WWDC: How do you get the majority of your business?
The Write Imprint: ”I'm proud to say, referrals from satisfied customers...and from visitors to our website.”

WWDC: Describe how you manage projects from the initial client contact to completion and handover.
The Write Imprint: ”As owner/project manager/copywriter, I manage the client communications from end to end; from initial discussion about needs & interests with the client, to sending a written proposal, to completing an intake session for design & copywriting; reviewing and sharing mockups & drafts to obtain client approval, and reviewing the end finished product with the client (phone or in person).”

WWDC: What do you think is the most crucial element of creating a good client relationship?
The Write Imprint: ”Communication and integrity! Answering the phone/messages & emails promptly. Don't over-promise and under-deliver, and never lie about what's going on....let the client know you're working for them, to get their job finished so they're fully satisfied.”

WWDC: How do you manage demanding clients?
The Write Imprint: ”Communication! All you can do is be honest, set expectations up front for what you can and can't do.”

WWDC: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
The Write Imprint: ”Is this company going to be not just creative - but responsive and reliable? Do I feel they're trustworthy? Will I be able to find them once I pay them the money, or are they "online access only"?”

WWDC: Where do you see your company in 10 years time?
The Write Imprint: ”Still based in Hamilton and serving customers in the south-central portion of Ontario. Modest growth because we want to stay a small, tight-knit group that works closely together to achieve the best end result...too many cooks can spoil the broth!”

WWDC: Where do you see the web design industry in the future?
The Write Imprint: ”I would hope there are no more static websites...so bad for the customer...so CMS will be the way to go. I expect there will more an more template type CMS's, which is a shame.”

WWDC: What computers do you have use in your offices, PCs or Macs?
The Write Imprint: ”Both PC and Mac”

WWDC: How was your company name chosen?
The Write Imprint: ”Well it reflects our skills & desires. The Write Imprint....we have a strong writing component to our services, and we want our services to make the right impression on target audiences.”

WWDC: If you were to give your clients one tip on how to get the most from their website what would it be?
The Write Imprint: ”Update it frequently with fresh content. Content is still and will continue to be, King.”