Design X Marketing - Lethbridge Web Design

Q: What's your name and position in the company?
A: Phil Benson - Custom Branding & Inbound Marketing Owner/Agent

Q: Describe your company in 5 words.
A: Custom, Trendy, Creative, Professional, Competitive

Q: What's your business philosophy?
A: Work hard, work smart, stay ahead of your competition and stick with the trends.

Q: Describe your office environment.
A: Busy with a full set of design and marketing tools.

Q: What makes you different from other web design companies?
A: I stick with the trends, I'm very goal orientated, I move faster then most, I don't use bought or premade templates unless requested, I am very good at getting back to customers and I have 2 seasons sales experience from cold calling door to door.

Q: How do you get the majority of your business?
A: Word of mouth, return clients and Google search.

Q: Describe how you manage projects from the initial client contact to completion and handover.
A: Sketch out a design right in front of them or give them reference material to look at and choose from. Write out exactly what they want. Create an invoice. Get 50% payment. Start work. Give them updates. Make revisions if wanted. Complete project and collect final payment. Check back for questions, concerns, up sales and referrals.

Q: What do you think is the most crucial element of creating a good client relationship?
A: Great communication

Q: How do you manage demanding clients?
A: Contract.

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: Choose the one who you can trust to give you exactly what you want.

Q: Where do you see the web design industry in the future?
A: More interactive, higher quality of creativity from more designers, extreme social media networking.

Q: What computers do you have use in your offices, PCs or Macs?
A: Both PC and Mac

Q: How was your company name chosen?
A: I researched a few other companies and found that the name design marketing was chosen. I wanted a company name based on exactly what I do so it's easier for people to right away understand what my company is about. I thought about different variations of design marketing and came up with the X through a slogan I was trying to create. "Mark your spot online" and what better way to mark a spot then with an "X". "X" marks the spot. Design X Marketing, Mark Your Spot Online.

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Be descriptive in what you want. Show your designer references and tell them exactly what you want your website to do. Allow for your web designer to get creative but pay for and understand the hard work that goes into a great looking website that functions, looks awesome and is found easily online. Stay in touch often through, in-person, email or phone.