Monthly Archives: December 2012

Analytics for E-Commerce Success: Google vs Coremetrics vs Omniture

By Guest Blogger, Brad Bagherian
In order to be competitive in an age of technology where the whole world is watching and companies’ target customers expect personalized attention, retailers need to be able to utilize the effects of web analytics. Analytics is better known as a marketing strategy retailers use to conduct operational research, statistics and data analysis, as well as a tool for collecting information that helps to create business strategies. Not only is the use of web analytics a clear path to marketing success, but it also creates a situation that the customer feels comfortable using and will be inclined to return to after a successful experience.

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