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SM2 have relocated to the City 9 December 2009
SM2 moves to the city! Our new address is Level 5 316 Adelaide Street Brisbane QLD Australia 4000. Our new postal address is GPO Box 2811 Brisbane Qld 4001. Phone stays the same +61 7 3252 9962. Please update your records.
SM2 , SM2

Expert Interview - Angela Brown - Quality Assurance 2 November 2009
Angela Brown is central to nearly everything at Bluewire Media. Ange's Team Support role covers being the quality manager, resource co-ordinator, sales co-ordinator as well as being responsible for project costing, invoicing, process refinement and customer service.
Sarah Hyne, Bluewire Media

Professional SEO - do you need it? 31 October 2009
Do you REALLY need a professional search engine optimiser? Read this article to determine if you can do the job, or if you should use someone who has experience and previous results.
Rob, JustWeb

Five minutes with Farhad Irani, Head of Paypal Asia Pacific 30 October 2009
Brightlabs was caught up with the newly appointed Head of PayPal Asia Pacific and asked him a few questions about the future of PayPal in Asia.
Rishad Sukhia, Brightlabs

Big opportunities for property industry in the digital age 27 October 2009
Bluewire Media, the Brisbane based web design and strategy agency, has undertaken an extensive study of 16 leading property websites, evaluating them against 25 criteria covering web design, web development, useability, content quality, email marketing, business process use, Google search and social media use of websites such as Facebook, LinkedIn, Twitter and Youtube.
Toby Jenkins, Bluewire Media

Hitting the Launch Button 27 October 2009
The “launch” is what a website project is all about. It’s our common goal: the whole project team, the client, third party contributors—everyone!—strives towards making it a reality every day. But for many people, what actually goes into making a website live is a great mystery…
Lesley Hays, Bluewire Media

3 lessons in CRM 27 October 2009
Big to small, Language (mostly) right, Execute then refine
Toby Jenkins, Bluewire Media

3 Cool Tools for Easy Facebook Marketing 26 October 2009
Facebook marketing is about sharing interesting information, videos, articles and photos with people who have given you permission to interact with them. It’s also about facilitating a place where these people can engage with each other and share their common interest (ie. your company, product or services!)
Adam Franklin, Bluewire Media

The Art of the Retweet 26 October 2009
A retweet in basic terms is to repeat/cite a message (a tweet) by somebody on Twitter. There are a few ways to achieve this but the most common method is to begin the tweet with ‘RT’ followed by the username of the person who tweeted it and finally duplicate the content of the original message.
Charlie Carter, Bluewire Media

Reebok.com: Critiquing and Reengineering an Online Presence 14 October 2009
As a global sporting brand, it is not a question of whether or not Reebok should have a website. They simply must have a website. The purpose of this report is to critically analyse their current website, www.reebok.com, and suggest alternative or new ways of presenting their users information according to the theories behind multimedia interaction.
Dave Philp & Nickolai Tchebykin, AWD Web Solutions

Current Issues Surrounding M-Commerce 13 October 2009
Every day one witnesses many people using mobile devices – talking on their phones, sending a text message, taking photographs, listening to music, even watching television. It is only logical that, sooner or later, ideas for conducting commerce via mobile devices would come to fruition.
Dave Philp, AWD Web Solutions

Digital Rights Management (DRM) 12 October 2009
The Internet has come a long way since its inception as a military communications network. More and more information is becoming available, and broadband Internet access speeds are ever increasing. Until recently, music and video media file sizes were just too big to transfer in a timely manner. However with residential broadband speeds of up to 30Mbps now available in Australia (BigPond 2007), illegally downloading large multimedia files – such as music, videos and even full high-definition movies – is becoming easier and extremely fast. DRM is the entertainment industry’s answer to the illegal distribution of copyrighted works over the Internet.
Dave Philp, AWD Web Solutions

SIX fundamentals for online success 5 October 2009
After reading this document I hope you have a clearer understanding of what an effective website looks like. You will probably also notice how many websites you’ve seen that don’t take these factors into consideration. They may look a million dollars, but are they an investment or an expense?
Josh Masters, Jericho Project

Web Design Melbourne 7 September 2009
Having a bad looking website is worse than not having one at all !!!
Anna Zoltowski, JTB Studios

Web Marketing: Best Practice 6 September 2009
What is hot and what is not in web marketing.
Peter Mitchell, Dynamic Web Solutions Pty Ltd

How To Decide If PPC Advertising Is For You 24 August 2009
Pay per click advertising is a cost-effective marketing strategy that you can use to reach your market, control your message, and generate quick, measurable results. That said, many people find PPC to be daunting. There is an immediate cost involved and your campaign can become expensive (often, overnight) if it is approached poorly. Other people wonder why they need to pay for each click when they're already using search engine optimisation to gain exposure.
Nikita, Design Junction: Website Design

Hiring The Best Web Design Company: 20 Interview Questions 24 August 2009
The world of web design includes a whole spectrum of freelance web designers, freelance web developers, student-run web companies, mid-level niche digital agencies or the high-end web design studios.
Nikita, Design Junction: Website Design

13 SEO Techniques Every Web Developer Should Know 24 August 2009
When web developers create a new site, or approach a site redesign, they seldom do so from the perspective of search engine optimisation (SEO). Instead, their goal is to inject a high level of aesthetic appeal. Flash videos and engaging images take precedence over a site architecture designed for easy search engine indexing and competitive organic ranking. Indeed, it is a rare developer who considers SEO a priority.
Nikita, Design Junction: Website Design

5 Ultimate SEO Tips 12 August 2009
While traditional off-line marketing continues to grow at the slow pace we are all too familiar with, many small businesses have begun to understand the value of internet marketing. So it is no wonder that the internet is the fastest growing marketing avenue, as millions of businesses flock to it and 1.6 billion consumers use it to find what they want.
Alister Walters, Nuclear Studio

SEO Guide for Designers 10 June 2009
SEO isn’t only for online marketers. As a web designer or frontend developer, most on-site SEO is your responsibility.
webdesignerwall, Emmark Studios

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